Press release:
ASICS LAUNCHES CHILDREN’S FOOT GROWTH DIGITAL FORECASTING SERVICE “ASICS STEPNOTE”
ASICS Corporation announces the launch of “ASICS STEPNOTE,” a digital service that projects the growth of children’s feet. The service, which is only available in Japanese, is launching free of charge to members of OneASICS™ loyalty program from December 8.
“ASICS STEPNOTE” is a digital service that projects the growth of children’s feet based on children’s foot measurement data accumulated over more than 20 years by ASICS Institute of Sport Science.
Children’s feet are more supple than adult feet, and children may not be aware that their shoes do not fit properly. Parents often do not notice the improper fit until the child’s toe protrudes from the shoe. Poorly fitting shoes do not perform properly and may even prevent the healthy growth of the foot. Children’s feet should therefore be measured regularly and shoes that fit properly should be selected.
ASICS’ founding philosophy is “Sound Mind, Sound Body™,” and the company offers products, services, and an environment that contribute to improving the physical and emotional health of people around the world.
The service will be linked to a developing app that can measure children’s foot size conveniently with a smartphone. It will also be offered to OneASICS in overseas regions. Moreover, ASICS plans to develop “Kids ecosystem” that utilize digital platforms, with new services that use information*4 from smart shoes, like amount of exercise. ASICS aims to help support healthful and enriching lifestyles for children.
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